Eng. Ahmed El-Fayoumy, Chairman of Kayan Asset Management, stated that the first project under the new entity, K Developments, is "Palencia Al Shorouk", a fully serviced residential compound located in El Shorouk City. The project carries a distinctive Spanish theme and meets international standards. He noted that the architectural and engineering consultancy has been awarded to YBA, the firm of renowned architect Dr. Yasser El Beltagy, whose designs are known for blending beauty with innovation. The company aims to deliver a pioneering project where all success elements are harmoniously integrated.
Eng. Omar El-Fayoumy, CEO of Kayan Asset Management, unveiled during the launch event the company’s key future plans for 2025, which aim to maintain its leading position in the Egyptian real estate market. He emphasized the company's commitment to fostering a collaborative spirit among its employees while reinforcing its credibility and client trust through fulfilling its promises and delivering on commitments.
He also clarified that the 2025 strategy begins with the launch of the new K Developments brand, which will focus exclusively on integrated gated residential communities. Meanwhile, Kayan Asset Management will continue to develop standalone building projects in the Delta and New Cairo areas — a strategic move to maintain specialization and excellence across both brands.
Karim Tobia, Head of Sales at the company, added that the "Palencia Al Shorouk" project boasts several features that ensure it stands out in El Shorouk City. It enjoys a strategic location and benefits from an architectural layout designed to maximize space while delivering an aesthetically appealing environment. He pointed out that the project is being sold through a gradual sales strategy targeting high-potential clients seeking premium units in an integrated community.
He praised the project's unique identity in terms of both form and substance and outlined key elements of the 2025 sales plan, which is based on comprehensive market studies to efficiently reach the target audience and help the company achieve its sales goals. He emphasized the importance of continuous market analysis and adaptability to evolving trends as critical components of a successful sales strategy.
